Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

The HBO Max rebrand to Max brings a huge content library, improved streaming quality, and new pricing plans. Enjoy premium ...

Warner Bros. Discovery is going all out to market the (re)branding of its streaming service with the return of the name HBO ...