Starbucks' new dress code could lead baristas to spend on overhauling their wardrobe. It's also giving some pause about the turnaround effort.

Starbucks investors have been on a roller-coaster ride over the last few years. Sales plummeted during the pandemic's height ...

CEO Brian Niccol said the coffee shop giant’s second-quarter results were “disappointing,” but he said there are signs of ...

But the change in dress code does not mean that Starbucks will be saying goodbye to its iconic green apron -- In fact, the changes are meant to allow the trademark uniform piece to shine.

Starbucks witnessed store sales decline by 4% in the first quarter of 2025. CEO Brian Niccol said the changes were part of creating a more friendly space, where customers can come and linger.

This was the latest change made under Niccol ... earlier this year to build more agile teams and streamline operations. STARBUCKS CEO SAYS BETTER PRICING TRANSPARENCY NECESSARY FOR MOBILE ...

Starbucks said the dress code changes will help it “deliver a more consistent coffeehouse experience that will also bring simpler and clearer guidance to our partners, which means they can focus ...

“Instead of addressing the most pressing issues baristas have been raising for years, Starbucks is prioritizing a limiting dress code that won’t improve the company’s operations," said ...

The next stop on Starbucks’ transformational journey—a change to the dress code. Starting May 12, the coffee giant will mandate that every employee wear a solid black short or long-sleeved crewneck, ...

The company said the dress code change will maintain the green apron's status as the symbol for Starbucks since they were introduced in 1987. A barrista's apron hangs on a peg in Starbucks ...