The second round has started out with a series of upsets on the road, showing things are even at the top of the NBA.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Spanish-language TV leader Telemundo will reflect the priorities of parent company NBCUniversal in the coming season by ...

NBC is brining back more than a theme song when the network resumes its NBA coverage next season. Jim Fagan, the network's ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

NBA on NBC will be bringing back broadcasting player starting lineup introductions in their coverage that kicks off next ...

The NBA’s return to NBC, at least partially, as part of the league’s new media package, is a big deal. Why? Nostalgia, mostly. But you can take nostalgia too far, and NBC is doing just that.

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.