Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its programming via satellite and being the very first national cable channel. Considering HBO's long history in cable programming,

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will officially take effect this summer. The announcement was made during the company’s upfront presentation at Madison Square Garden, New York. WBD President and CEO David Zaslav confirmed the name will revert to HBO Max again.