Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

See Autodesk’s campaign with Tony Hale as God and LGBTQ+ dating app Taimi’s spots about why you might stay in a relationship.

Some execs are skipping the festival, while agencies are prepping their green card and visa holders for potential issues.

Agency Brief has an interview with Stagwell’s Mark Penn on the agency group’s first-quarter results, plus plenty more.

Brands took to social media to react to the first American pope.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

AlmapBBDO’s emotional film illustrates how a woman’s plans change with the failure of each attempt to become pregnant.

TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...