Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Grey will split from AKQA as part of the move. Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...