Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

The partnership includes three limited-time smoothie offerings and a merch line.

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...