At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...