News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Tim Meadows' HBO Max Announcement Goes Viral on Social Media
Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.
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Warner Bros. Discovery Rebrands Max to HBO Max This Summer
Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
HBO Max renaming starts meme fest as netizens share hilarious reactions; check here
Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.
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How HBO Max Is Trolling Its Own Name Change
Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
'How many meetings?' Internet reacts as Max changes name back to HBO Max
Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ," announced May 14 that it's reverting the service's moniker ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...