Recently, Starbucks released its latest quarterly numbers, which showed positive growth. And Niccol is optimistic that better ...

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their ...

Starbucks CEO Brian Niccol faces new challenges as Chinese coffee chains like Luckin and Chagee expand into the US market.

Starbucks CEO Brian Niccol — who assumed the chief ... To watch more expert insights and analysis on the latest market action, check out more Morning Brief here. Starbucks falling this morning ...

Laxman Narasimhan was tapped as CEO in April 2023, but only lasted until August 2024, when Starbucks poached Brian Niccol from Chipotle Mexican Grill. Niccol was instrumental in turning Chipotle ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

the Starbucks CEO said. The company's hope is that small personal touches — like handwritten notes from baristas on their cups and ceramic to-stay mugs — will keep customers coming in the door ...

Starbucks (NASDAQ: SBUX) has been undergoing changes over the past several months in an effort to turn around its business and get back to growth. CEO Brian Niccol took over back in September and ...

Howard Schultz's advice for CEOs on weathering economic uncertainty is simple: "Serve every customer and partner beyond their expectations," the former Starbucks CEO ... to him for insight into ...

The Seattle-based coffee chain is in the midst of a rebrand that began after Brian Niccol, Starbucks chairman and CEO, took the helm ... recently shared those "insights" with USA TODAY.