The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

For now, Hurry Up Tomorrow will only available to watch in a movie theater, when it opens in theaters in the U.S. on Friday, ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The HBO Max rebrand to Max brings a huge content library, improved streaming quality, and new pricing plans. Enjoy premium ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The change from HBO Max to Max was made in 2023 as part of a strategy by executives at Warner Bros Discovery (WBD) to grow ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...