The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC Sports teams up with Jim Fagan's family to bring back the iconic announcer using AI technology for the NBA's return this ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

Now, he will do so again when NBC promotes its NBA coverage that begins again next ... NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.