We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...

Warner Bros Discovery (WBD) is to rebrand its Max streaming platform as HBO Max this summer. The platform was originally ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...