Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

As for real human beings, NBC has made a number of hires to fill out its studio and broadcasting booth. With in-house play-by ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC said in a statement that, through a partnership with Fagan’s family, the network “will use AI voice synthesis technology to re-create Fagan’s voice for select title sequences ...

In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel. NBC said it will also hire current vocal artists ...

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...