We think that this is a good use case of generative AI, as it can save Netflix users from endlessly scrolling and not being ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Netflix today announced it's introducing an AI chatbot into its iOS app as "a small opt-in beta". It will let you search for shows and movies "using natural, conversational phrases", the company says.

It's probably the least surprising move of the year. Netflix today announced it's introducing an AI chatbot into its iOS app ...

Netflix is commencing production on new Korean action comedy thriller, “Husbands in Action,” featuring an unconventional ...

Two Netflix chiefs break down the streaming giant's new homepage and the OpenAI-powered features subscribers can now use.

Netflix launches new TV design and AI-powered search to boost live content, gaming, and personalized viewing across all ...

The streamer is stepping into a new era of discovery, vertical scrolling, and chatbot-assisted watching. Netflix is in the ...

It’s been a long time coming. Like Jack Nicholson’s Col. Nathan R. Jessup in “A Few Good Men,” finally admitting that he ...

We’ve all been there—sitting and staring at row after row of Netflix categories, trying to find something new to watch. I’ve ...

Netflix is overhauling its TV homepage with a chatbot powered by generative AI as well as TikTok-style short-form reels.