Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

The short-term benefits of long-term thinking.

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Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

As agencies plan to send fewer employees to Cannes Lions this year due to the economic slowdown, Ad Age provided a guide to ...

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.