Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

From pithy social posts to epic films, the best advertising showed good range this week.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

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Google showed how AI churns out media planning and buying ideas in Display and Video 360. (Google) By: Garett Sloane ...

The Justice Department is also seeking to force the Alphabet unit to divest its popular Chrome web browser in another case ...

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

The Cannes Palme d’Or winner also wrote the sci-fi script for ‘Last Scene’ about a man trying to prevent the extinction of TV ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.