Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

The partnership includes three limited-time smoothie offerings and a merch line.

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...