WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Even HBO's own social media accounts got in on the ribbing, offering a meme from "Euphoria": "Bitch, you better be joking" ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery's social media accounts have been having a lot of fun with fans after it was announced that Max is ...