Even HBO's own social media accounts got in on the ribbing, offering a meme from "Euphoria": "Bitch, you better be joking" ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...