The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

This weekend, watch one of these three movies on HBO Max: a South Park documentary, a wild neo-noir, and a mystery romance.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Envision a warm summer night in May, popcorn within reach; an irresistible lineup of engaging films is ready to elevate the audience's minds in the atmosphere o ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...