The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

At the Warner Bros. Discovery Upfront presentation in New York today, it was announced that Max will be returning to HBO Max in coming months.

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...