The popular cable network was an early adopter of the complementary video streaming app, and launched its HBO Go app in 2010, which turned out to be wildly successful. As the business of streaming ...

And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons of "Friends" and winning Jean Smart Emmy ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Somehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros. Discovery is renaming its streaming service HBO Max, reversing a decision made two years ago to drop HBO from the name, reflecting its emphasis on quality programming over volume. In a ...

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...