Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Spanish-language TV leader Telemundo will reflect the priorities of parent company NBCUniversal in the coming season by ...

NBC is brining back more than a theme song when the network resumes its NBA coverage next season. Jim Fagan, the network's ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

NBC will bring back “Roundball Rock,” its beloved sports theme song, next season when the network begins its 11-year media ...

In addition, it was announced that former Los Angeles Lakers forward and Hall of Famer Carmelo Anthony will be a studio ...

NBA on NBC will be bringing back broadcasting player starting lineup introductions in their coverage that kicks off next ...

The NBA’s return to NBC, at least partially, as part of the league’s new media package, is a big deal. Why? Nostalgia, mostly. But you can take nostalgia too far, and NBC is doing just that.