The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

NBC is brining back more than a theme song when the network resumes its NBA coverage next season. Jim Fagan, the network's ...

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Spanish-language TV leader Telemundo will reflect the priorities of parent company NBCUniversal in the coming season by ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

The late Jim Fagan's iconic voice defined National Basketball Association (NBA) promos throughout the 1990s and early 2000s — ...

The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

In addition, it was announced that former Los Angeles Lakers forward and Hall of Famer Carmelo Anthony will be a studio ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

Now, he will do so again when NBC promotes its NBA coverage that begins again next season. However, the setup is rather unique because Fagan died in 2017. In an agreement between the network and ...