NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

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Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

NBC Sports teams up with Jim Fagan's family to bring back the iconic announcer using AI technology for the NBA's return this ...