Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

The short-term benefits of long-term thinking.

No Ordinary Love’ campaign takes a literary turn that alternates between the perspectives of both partners.

Nielsen's planning tool overestimated reach, particularly for Amazon Prime Video's "Thursday Night Football," and was getting ...

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As agencies plan to send fewer employees to Cannes Lions this year due to the economic slowdown, Ad Age provided a guide to ...