Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Grey will split from AKQA as part of the move. Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

JioStar has launched JioStarverse, a data-led influencer marketing platform for brands and agencies. With a pool of over 500 registered influencers and content creators across genres, it promises to ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...