Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

New research reveals Gen Z is redefining Britain's drinking culture through mindful consumption and experiential preferences, challenging the notion that young people are abandoning alcohol altogether ...

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...